Simplifying Change Enablers
Cut Through the Noise. Create Change That Sticks
Change doesn’t have to be complicated. At Outside the 3, we believe that simplicity, clarity, and human connection are the keys to successful and sustainable change. Using a neuroscience-backed, human-centred design approach, we help you engage and enable your people every step of the way, looking for the opportunities that help make adoption effortless.
Clarity isn’t a Luxury! It’s a Neuroscientific Advantage
In a world flooded with processes, platforms, and never-ending change initiatives, it’s easy for complexity to creep in unnoticed. But here’s the problem: the human brain isn’t built for complexity it’s built for clarity. When things become convoluted, our brains trigger a cognitive overload, decision fatigue kicks in, and performance tanks.
At Outside the 3, we help you cut through the noise. Using neuroscience-backed strategies, we design simple, fit-for-purpose solutions that reduce mental load and unlock better decision-making, faster adoption, and higher productivity.
Why Complexity is a Problem. According to Your Brain.
Cognitive Load Theory
Your brain can only process a limited amount of information at once. When systems, processes, or communications are overly complex, the working memory becomes overwhelmed.
The result? Slow error-prone decisions based on emotions, frustration, and costly mistakes.
The Threat Response
Complexity often feels like uncertainty and uncertainty triggers a threat response in the brain. In this state, problem-solving, creativity, learning and collaboration shut down.
People retreat into risk-averse, survival mode behaviours instead of driving innovation.
Decision Fatigue
Every unnecessary decision or confusing process eats into your mental energy. Over time, this leads to poor judgment, resistance to change, and decreased resilience.
We need to think of attention as a previous resource, one that we spend wisely!
Awareness
Understanding the 'why' behind the change is crucial. Early in the planning process, we:
Clarify the business case for change…
It’s not just about finding the technical reasons, it’s about finding the emotional connections staff will find to the change.
Engage stakeholders to gather feedback and insights…
The benefit of multiple perspectives of those behind the keyboard can be enormous!
Develop communication strategies that resonate with those affected…
Make them fun, make them relevant, target what will matter to them.
Acceptance
Building acceptance involves addressing the "What's in it for me?" question:
Identify individual and team drivers and concerns…
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Involve stakeholders in testing and prototyping…
Establish trust through transparency and responsiveness…
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